PCG Digital Marketing today announced that VinSolutions was chosen to receive a 2011 Automotive Website Award (AWA) in the Technology category for best integrated website platform. VinSolutions is also a 2011 Pinnacle Award winner, the highest level award in the AWA, for search marketing. This is the second consecutive year that VinSolutions has been recognized with a Technology Award for Best Integrated Website Platform and a Pinnacle Award for search marketing. The awards were presented to the leading automotive website companies and software vendors at the AWA ceremony that took place October 7th at Caesars Palace, just prior to the DrivingSales Executive Summit.
The Technology category recognizes companies for excellence in website technology. This is a broader category that allows the AWA study team to adapt to changes in the marketplace and new solutions that may not have been on the radar screen the previous year. The Technology Awards also allows the AWA team to recognize products that have been road tested by dealers and have demonstrated outstanding value.
VinSolutions Offers Complete Digital Marketing Platform
VinSolutions offers one of the most complete digital marketing platforms in the market. The backend dashboard to control the features and functionality on the VinSolutions platform is like a fighter jet cockpit. The menus are well designed and the level of control is unprecedented in the industry. Dealers who have the courage to uproot the dozens of stand alone digital products they use today and implement the complete VinSolutions product suite will be rewarded.
The 4th annual Automotive Website Awards (AWA) are created by PCG Digital Marketing, recognized leaders in automotive digital marketing strategies. For 2011, PCG Digital Marketing recognized the industry’s best website platforms across five different categories: design, technology, search marketing, mobile websites and mobile applications.
The Automotive Website Awards seek to provide car dealers with an unbiased evaluation of automotive website platforms and integrated search marketing tools. The 2011 AWA study included a review of over 50 automotive website providers.
This year’s published study includes 160 pages of valuable information regarding automotive website platform choices, search marketing performance, design, technology, social media and mobile applications. The report is the industry’s reference guide for the best in automotive website technology, design and marketing.
Dealers can purchase the 160 page buyer’s guide to help them with their purchasing decisions in the year ahead by visiting the official AWA website.